On June 26, 2022, the copyright trademark updated to reveal the official title card of the show.

Toei Company confirmed and filed the trademark for Geats on May 31, 2022. Takahashi stated that the games he wrote in Kamen Rider Ex-Aid were limited to just racing games and RPGs, but the scope of Geats' story allowed for a greater freedom of genres, such as games even children can play in the playground. As a result, Geats became a show not just about fighting monsters, but also about playing games. As such, he found it imperative and necessary to diversify how the enemies were fought and their defeat conditions.

Takahashi noted that historically speaking, Kamen Rider is all about fighting and defeating enemies, but that is a formula that will eventually get repetitive. Takahashi also believed that the original spirit of Kamen Rider was growing weaker, so he created the Rider Core IDs to symbolize the individuality of each character, which does not exist for Riders with more than one transformant.

Takahashi and Takabe both stated that reincarnation was also a secondary theme of Geats, which formulated the creation of the Desire Grand Prix. However, rather than having the Riders fight and defeat each other like a battle royale in Kamen Rider Ryuki, Takahashi wanted to tackle more of a game in the sense of Kaiji and the more recently popular Netflix series, Squid Game, where the Riders attempt to save the world instead. However, series head writer Yuya Takahashi believed that the brand's power was also declining as well, so he capitalized on the popularity of having multiple Riders in one series while pitting them in a popular theme of today's standards, such as survival games like Fortnite and Apex Legends to appeal to a new target audience. As each succeeding series premiered, the number of Riders at debut has continuously grown but aren't necessarily stronger than the last. Kamen Rider had grown to a point where everyone in Japan at least knew what it was.

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